CALIFORNIA IS CALLING

Shot in the golden light of California, our AW24 campaign captures the spirit of simplicity and the quiet strength of nature. Set against dreamy, open landscapes and surrounded by raw, untouched beauty, the location became more than just a backdrop, it became part of our story.

Each frame reflects the tranquil beauty of the breathtaking surroundings of each location, allowing the curated vintage pieces to shine effortlessly amidst the organic backdrop.

This shoot wasn’t just work, it was our favourite trip yet. A journey marked by lasting memories, effortless joy, and a collective vision. It’s an experience we’ll carry with us, just like the pieces from this collection, timeless, grounded, and quietly powerful.

This campaign serves as a celebration of understated style, where the serene and picturesque Californian environment enhances the timeless allure of our collection, inviting you to embrace elegance in its purest and most authentic form.

Our AW24 campaign invites you to slow down, let go, and lose yourself in Californias nostalgic charm.